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Arellano, C., Carbajal, M., Roncal, C., Villegas, A., Weston, J. (2020). Proyecto de alquiler de autos-Alquimass [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654801
Arellano, C., Carbajal, M., Roncal, C., Villegas, A., Weston, J. Proyecto de alquiler de autos-Alquimass [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654801
@misc{renati/393827,
title = "Proyecto de alquiler de autos-Alquimass",
author = "Weston Prevost, Juan Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Proyecto de alquiler de autos-Alquimass
Other Titles: Car rental Project- Alquimass
Authors(s): Arellano Otiniano, Carlos Daniel; Carbajal Vargas, Mauricio Gonzalo; Roncal Peralta, Carlos David; Villegas Arévalo, Alberto Martín; Weston Prevost, Juan Manuel
Advisor(s): Quedas Lobatón, Guillermo Martín
Keywords: Plan de negocio; Emprendimiento digital; Autos; Alquiler de vehículos; Business plan; Digital entrepreneurship; Cars; Rent a car
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 21-Sep-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Alquimass es un proyecto realizado por estudiantes de la Universidad Peruana de Ciencias Aplicadas, con la función de ser un intermediario entre un arrendador de autos y un arrendatario del mismo bien. Además, nos presentamos como un negocio 100% digital. Asimismo, como primera instancia trabajaremos a través de redes sociales para conseguir nuestras primeras ventas.
En la primera parte del proyecto de investigación, se explicará a detalle el problema que soluciona Alquimass, el público objetivo y un análisis al entorno actual. De forma similar, en la segunda parte nos dedicamos a explicar el plan de marketing que se plantea realizar para entrar al mercado. Por consiguiente, para validar nuestra información se ha realizado experimentos, que consisten en entrevistas a posibles usuarios y expertos.
Alquimass is a project carried out by students of the Peruvian University of Applied Sciences, with the function of being an intermediary between a car lessor and a lessee of the same property. In addition, we present ourselves as a 100% digital business. Likewise, as a first instance we will work through social networks to achieve our first sales. In the first part of the research project, the problem that Alquimass solves, the target audience and an analysis of the current environment will be explained in detail. Similarly, in the second part we are dedicated to explaining the marketing plan to be carried out to enter the market. Therefore, to validate our information, experiments have been carried out, consisting of interviews with potential users and experts.
Alquimass is a project carried out by students of the Peruvian University of Applied Sciences, with the function of being an intermediary between a car lessor and a lessee of the same property. In addition, we present ourselves as a 100% digital business. Likewise, as a first instance we will work through social networks to achieve our first sales. In the first part of the research project, the problem that Alquimass solves, the target audience and an analysis of the current environment will be explained in detail. Similarly, in the second part we are dedicated to explaining the marketing plan to be carried out to enter the market. Therefore, to validate our information, experiments have been carried out, consisting of interviews with potential users and experts.
Link to repository: http://hdl.handle.net/10757/654801
Discipline: Administración y Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing
Register date: 2-Mar-2021
This item is licensed under a Creative Commons License