Bibliographic citations
Diaz, P., Junco, C., Párraga, E., Sotelo, G., Soto, V. (2020). Modelo de Negocio InspirARTE: Boxes de pintura personalizados [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654749
Diaz, P., Junco, C., Párraga, E., Sotelo, G., Soto, V. Modelo de Negocio InspirARTE: Boxes de pintura personalizados [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654749
@misc{renati/393797,
title = "Modelo de Negocio InspirARTE: Boxes de pintura personalizados",
author = "Soto Castro, Victor Nicolaz",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In this project, a justifiable, scalable and competitive business model was developed in the long term. The project is based on the commercialization of a personalized box that includes various articles of art aimed at men and women from 18 to 55 years old. The project began through an ideation process that was in turn validated by a qualitative methodology, which was developed through interviews with the selected market and experts in the field. To validate the assumptions of the business model, a product prototype (MVP) was developed and presented to the selected segments, which allowed us to obtain valuable insights on consumer tastes and preferences. Furthermore, the concierge was made,in which it was demonstrated that key partners will provide us products that have an excellent relationship between quality and price and also, that the market has a high level of acceptance in relation to our product, making its acquisition attractive. It is considered that the product will be scalable and viable according to the trends that exist in the market. Furthermore, the strategies to be implemented by the organization, such as marketing, and strategic alliances, will empower the company to achieve the established vision and mission.
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