Bibliographic citations
Calderón, G., (2020). Implementacion de una empresa de servicio educativo de afianzamiento con tecnologia remota [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654693
Calderón, G., Implementacion de una empresa de servicio educativo de afianzamiento con tecnologia remota [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654693
@mastersthesis{renati/393705,
title = "Implementacion de una empresa de servicio educativo de afianzamiento con tecnologia remota",
author = "Calderón Abanto, Gonzalo Estuardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In the current scenario, with a high impact on internet use and high work competence, challenges in each family require both parents to have work activities and mostly away from home. This makes it impossible for top-level tutoring to be provided by parents, especially in students with subject deficiencies who define their effective competencies, and opt for the alternative of external tutoring. In this scenario, TUTOR is proposed as a viable alternative for the entrenchment of secondary-level students from particular NSE A, B and C schools in the City of Trujillo, which surpasses the attributes of face-to-face teaching, through a new all-online model based on a Responsive Web platform that incorporates modern technologies into both video conferencing and transfer tools, based on Plugins. To this end, a market research was carried out that showed that 30% of respondents preferred remote tutoring, with the objective of capturing during the first phase of production of the platform 7.5% of the potential market of the City of Trujillo through the use of Inbound Marketing, based on customer-oriented content. These tools and the use of social networks and marketing strategies, and through an initial investment of S/. 149,000 funded entirely by shareholders, TUTOR will achieve favorable economic and financial results with a VAN of S/ 700,000 and a TIR of 64%, demonstrating its viability.
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