Bibliographic citations
Acosta, F., Fuentes, C., Llayqui, K. (2020). Modelo de plan de negocios de un proyecto inmobiliario de vivienda para nivel socioeconomico b, en el distrito de Cerro Colorado en la ciudad de Arequipa [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653571
Acosta, F., Fuentes, C., Llayqui, K. Modelo de plan de negocios de un proyecto inmobiliario de vivienda para nivel socioeconomico b, en el distrito de Cerro Colorado en la ciudad de Arequipa [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653571
@mastersthesis{renati/392432,
title = "Modelo de plan de negocios de un proyecto inmobiliario de vivienda para nivel socioeconomico b, en el distrito de Cerro Colorado en la ciudad de Arequipa",
author = "Llayqui Cahuana, Katherine Vanessa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The present research work has as purpose to develop a model of Real Estate Project Business Plan, which confront the housing deficits and the new challenges after the COVID 19 crisis , adapted to stay as a benchmark of value in the new post-crisis scheme, for the "B" socioeconomic level in Cerro Colorado District in Arequipa. We did the analysis of the environment influenced by the crisis consequence of the pandemic. We assess the current situation and the projections of economy´s recovery ; the market analysis with supply and demand assessment; and the strategic analysis of the company. With this information we have defined our Target Market, based on this we made the value proposition, starting with the evaluation of the place and its relationship with the environment; the concept, characteristics, technical premises and elements of innovation of the product as project´s differentiating factors versus its competence and of value to the customer; determination of price and its positioning; and the business strategy for its promotion. The project is located on the right side of the City Center in Challapampa´s sector, and it consists of two basements for parking, and 10 levels where are distributed a commercial area, 27 apartments and common areas such as terrace and barbecue in the roof top.. Finally, we carry out the financial evaluation reviewing the VAN and TIR of the project in a conservative scenario and the analysis of sensitivities of the main variables of the project and its impact on the viability of the project.
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