Bibliographic citations
Ampuero, S., Espinoza, A., Iparraguirre, R. (2020). Plan de negocio: Agroexportadora SRA Avocado Export S.A.C. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653388
Ampuero, S., Espinoza, A., Iparraguirre, R. Plan de negocio: Agroexportadora SRA Avocado Export S.A.C. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653388
@mastersthesis{renati/392356,
title = "Plan de negocio: Agroexportadora SRA Avocado Export S.A.C.",
author = "Iparraguirre De La Cruz, Roxana Betzabe",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The purpose of this research is to prepare the Hass Avocado Agro-exporter Business Plan for the European market, specifically the Netherlands, and for this the business line of the company “SRA Avocado Export SA” is developed which, through association with the NGO CEDEP and the farmers of inter-Andean valleys in Lucanas (Ayacucho) and of the coast in Palpa and Ica (Ica), it would be possible to offer high quality products and in sufficient volumes. The Justification and importance of the proposed Business Plan is considered viable for 04 fundamental reasons: (i) because the avocado market for export has enough growth potential and Peru has been occupying the first places in production and export; (ii) the great demand for the product due to the discovery of medicinal and culinary qualities, both nationally and internationally; (iii) institutional experience of the NGO CEDEP in managing the cultivation of avocados for export and their commercialization that will guarantee the quality of the fruit; and (iv) and continue supporting rural populations living in poverty. Finally, the objectives will be reflected in the Business Plan, they buy the strategies, plans and costs associated with these in order to establish the Financial Statements of the "SRA Avocado" Project. Once these are known, they will analyze the indicators of profitability, indebtedness, liquidity and cash flows of the project. The central financial factors that prove the viability of the business are the Present Value of the Project (NPV) which amounts to USD 352,304 and the Internal Rate of Return (IRR) of 55.1%, which allow us to ensure that it is a financially viable project. The business plan will serve as a guide for farmers and investors, who are ultimately the ones who, through associative work, would be able to position the product in the target market, and take advantage of what the product can offer the country and the private company.
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