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Cespedes, J., Flores, R., Pinto, I., Varillas, M., Aguilar, S. (2019). QUIZA [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653332
Cespedes, J., Flores, R., Pinto, I., Varillas, M., Aguilar, S. QUIZA [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/653332
@misc{renati/392200,
title = "QUIZA",
author = "Aguilar Herrera, Sarai Rebeca",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: QUIZA
Authors(s): Cespedes Ccesa, Jean Franco; Flores Alejo, Rosa Juliana; Pinto Castillo, Israel Alejandro; Varillas Sosa, Mirko Mauricio Gerardo; Aguilar Herrera, Sarai Rebeca
Advisor(s): Morales Guzmán Barrón, Alex Nicolás
Keywords: Cuidado personal; Producto ecológico; Shampoo; Personal care; Organic product; Creación de empresas
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; http://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 16-Jul-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Debido a la coyuntura global por el cuidado del medio ambiente y preservar la salud de las personas y los animales, las empresas han visto en la necesidad de brindar mediante sus productos una respuesta ante esta necesidad, que conlleva a transmitir el cuidado del medio ambiente. Es por ello, que hoy en día las personas están desarrollando un nuevo hábito de consumo enfocado a consumir productos sin químicos, naturales y más saludables.
Tomando como referencia está oportunidad, nace QuiZa que es un proyecto cuyo objetivo es brindar una alternativa para las mujeres en el exigente cuidado natural del cabello.
El planeamiento estratégico de este análisis es poder determinar la viabilidad de este proyecto, el cual está respaldado en estudios de investigación de mercado para conocer las necesidades de nuestro público objetivo.
El análisis del entorno en el que se desarrollará el proyecto identifica las oportunidades y las amenazas a las que podría estar sujeto.
El plan económico y financiero evidencia que el proyecto es rentable, llegando a mostrar un VPN mayor a cero y una TIR de 45.19%.
En base a los puntos más relevantes, se puede evidenciar lo atractivo y rentable que sería este proyecto en un mercado donde el consumo por productos naturales teniendo oportunidad de crecimiento.
Para finalizar, se considera poner en marcha este proyecto ya que el análisis realizado brinda un resultado atractivo para el inversionista como para los socios.
Due to the global conjuncture for the care of the environment and to preserve the health of people and animals, companies have seen the need to provide through their products a response to this need, which entails transmitting the care of the environment. That is why, today people are developing a new habit of consumption focused on consuming products without chemicals, natural and healthier. Taking this opportunity as a reference, QuiZa was born, which is a project whose objective is to provide an alternative for women in the demanding natural care of hair. The strategic planning of this analysis is to determine the viability of this project, which is supported by market research studies to meet the needs of our target audience. The analysis of the environment in which the project will be developed identifies the opportunities and threats to which it could be subject. The economic and financial plan shows that the project is profitable, reaching a NPV greater than zero and a TIR of 45.19%. Based on the most relevant points, it can be seen how attractive and profitable this project would be in a market where consumption by natural products is growing, there is little competition and there is an opportunity for growth. Finally, it is considered to start this project because the analysis carried out offers an attractive result for the investor as well as for the partners.
Due to the global conjuncture for the care of the environment and to preserve the health of people and animals, companies have seen the need to provide through their products a response to this need, which entails transmitting the care of the environment. That is why, today people are developing a new habit of consumption focused on consuming products without chemicals, natural and healthier. Taking this opportunity as a reference, QuiZa was born, which is a project whose objective is to provide an alternative for women in the demanding natural care of hair. The strategic planning of this analysis is to determine the viability of this project, which is supported by market research studies to meet the needs of our target audience. The analysis of the environment in which the project will be developed identifies the opportunities and threats to which it could be subject. The economic and financial plan shows that the project is profitable, reaching a NPV greater than zero and a TIR of 45.19%. Based on the most relevant points, it can be seen how attractive and profitable this project would be in a market where consumption by natural products is growing, there is little competition and there is an opportunity for growth. Finally, it is considered to start this project because the analysis carried out offers an attractive result for the investor as well as for the partners.
Link to repository: http://hdl.handle.net/10757/653332
Discipline: Administración de Empresas; Administración de Banca y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Administración de Banca y Finanzas
Register date: 12-Nov-2020
This item is licensed under a Creative Commons License