Bibliographic citations
Cárdenas, L., (2020). El desarraigo en la tercera y cuarta generación de nikkei en Lima y la comunicación actual [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653297
Cárdenas, L., El desarraigo en la tercera y cuarta generación de nikkei en Lima y la comunicación actual [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653297
@misc{renati/392199,
title = "El desarraigo en la tercera y cuarta generación de nikkei en Lima y la comunicación actual",
author = "Cárdenas Shigematsu, Linda Harumi",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Currently, there is the problem of uprooting in the third and fourth generation of Peruvians descendents from Japanese immigrants, the Nikkei. This uprooting present in this migrant culture is the result of the historical and sociocultural factors that the first Japanese immigrants who arrived to Peru went through between the 19th and 20th centuries. As well as the influence of the receiving culture (Peruvian culture) over the years. This research aims to identify which communication strategies have influenced in the development of the Peruvian-Japanese communities in Lima, in terms of transmitting and spreading information and their culture through the next Nikkei generations. In addition, it analyzes which communication strategies are used to capture the attention of the third and fourth generation of Nikkei. For this purpose, an interpretative methodology with a mixed methodological strategy is proposed which consist of surveys and semi-structured interviews for the different profiles of descendants: adult representatives of the Nikkei community, participating young Nikkei and uprooted young descendants. The importance of this study is found in the analysis of the use of communication tools for the continuance of the immigrant culture and the transcendence of new values and a new identity to the next Nikkei generations which can serve to develop new communication plans against uprooting. Furthermore, the results can serve as references for other communities in a similar situation.
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