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Yurivilca, S., (2020). NUTRIMIND: Asesoría y coaching nutricional en el distrito de San Juan de Lurigancho [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653123
Yurivilca, S., NUTRIMIND: Asesoría y coaching nutricional en el distrito de San Juan de Lurigancho [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653123
@mastersthesis{renati/391894,
title = "NUTRIMIND: Asesoría y coaching nutricional en el distrito de San Juan de Lurigancho",
author = "Yurivilca Santolalla Vda De Diaz, Sara Del Carmen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: NUTRIMIND: Asesoría y coaching nutricional en el distrito de San Juan de Lurigancho
Other Titles: NUTRIMIND: Nutritional counseling and coaching in the San Juan de Lurigancho district
Advisor(s): Cárdenas Solis, Celia Hermelinda
Keywords: Coaching nutricional; Sobrepeso; Obesidad; Enfermedades crónicas; Enfermedades no transmisibles; Nutritional coaching; Overweight; Obesity; Chronic diseases; Non-communicable diseases
Issue Date: 17-Aug-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo es una oportunidad de negocio que brinda asistencia y coaching nutricional a la población del distrito de San Juan de Lurigancho que es el más poblado de Lima con un sector industrial y comercial desarrollado, lo que hace de SJL un excelente lugar para el presente emprendimiento. Este servicio está dirigido a personas preocupadas por su apariencia física y/o que presentan sobrepeso y obesidad la cual puede desencadenar más adelante en enfermedades no transmisibles como diabetes, hipertensión arterial, enfermedades cardiovasculares, etc. Para el desarrollo de este proyecto se realizó un estudio de mercado que permiten realizar una eficiente segmentación de mercado. Obteniendo como resultado que los encuestados requerían y necesitaban este tipo de servicio.
La empresa tendrá el nombre de NUTRIMIND S.A.C., brindará a nuestros clientes: consulta nutricional presencial y coaching nutricional vía online completando el servicio con talleres nutricionales y de mindfulness organizacionales. Todo ello para que nuestro cliente se sienta comprometido en lograr su objetivo de salud y tome conciencia de la importancia de esta. La implementación de este negocio requiere una inversión inicial de S/.25915.2 soles que será cubierta por el aporte de capital propio. Consecuentemente el estudio se presenta como un plan de negocios viable y rentable. Obteniéndose una TIR de 83% y un VAN de 69 738.36.
Este negocio permitirá el emprendimiento y a la misma vez generar empleo a más profesionales de la salud debido a que sus resultados son favorables.
The present work is a business opportunity that provides nutritional assistance and coaching to the population of the district of San Juan de Lurigancho that is the most populated of Lima with an industrial and commercial sector developed which makes SJL an excellent place for the present venture. This service is aimed at people concerned about their physical appearance and/or who are overweight and obese which can later trigger in noncommunicable diseases such as diabetes, high blood pressure, cardiovascular disease, etc. For the development of this project a market study was carried out that allow efficient segmentation of the market. Getting as a result that respondents required and needed this type of service. The company will be named NUTRIMIND S.A.C., will provide our clients: face-to-face nutritional consultation and nutritional coaching via online completing the service with nutritional workshops and organizational mindfulness. All this so that our client feels committed to achieving their health goal and become aware of the importance of it. The implementation of this business requires an initial investment of S/.25915.2 soles that will be covered by the contribution of own capital. Consequently, the study is presented as a viable and profitable business plan. Obtaining an 83% TIR and a VAN of 69 738.36. This business will allow entrepreneurship and at the same time generate employment for more health professionals because their results are favorable.
The present work is a business opportunity that provides nutritional assistance and coaching to the population of the district of San Juan de Lurigancho that is the most populated of Lima with an industrial and commercial sector developed which makes SJL an excellent place for the present venture. This service is aimed at people concerned about their physical appearance and/or who are overweight and obese which can later trigger in noncommunicable diseases such as diabetes, high blood pressure, cardiovascular disease, etc. For the development of this project a market study was carried out that allow efficient segmentation of the market. Getting as a result that respondents required and needed this type of service. The company will be named NUTRIMIND S.A.C., will provide our clients: face-to-face nutritional consultation and nutritional coaching via online completing the service with nutritional workshops and organizational mindfulness. All this so that our client feels committed to achieving their health goal and become aware of the importance of it. The implementation of this business requires an initial investment of S/.25915.2 soles that will be covered by the contribution of own capital. Consequently, the study is presented as a viable and profitable business plan. Obtaining an 83% TIR and a VAN of 69 738.36. This business will allow entrepreneurship and at the same time generate employment for more health professionals because their results are favorable.
Link to repository: http://hdl.handle.net/10757/653123
Discipline: Maestría en Gestión y Docencia en Alimentación y Nutrición
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Escuela de Postgrado
Grade or title: Maestro en Gestión y Docencia en Alimentación y Nutrición
Register date: 15-Oct-2020
This item is licensed under a Creative Commons License