Bibliographic citations
Jiménez, C., (2020). La influencia de la plataforma Twitter en la reestructura de programas concursos: el caso de Susan Ochoa en “El artista del año” (2019) [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653156
Jiménez, C., La influencia de la plataforma Twitter en la reestructura de programas concursos: el caso de Susan Ochoa en “El artista del año” (2019) [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653156
@misc{renati/391889,
title = "La influencia de la plataforma Twitter en la reestructura de programas concursos: el caso de Susan Ochoa en “El artista del año” (2019)",
author = "Jiménez Yupa, Claudia Elena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The social audience arises with the synchronized exhibition of social networks and television, through them, the public can express their different opinions or interests about content in real time. This information is of great importance for audiovisual productions. The work shows the different strategies used by the production of the program "The artist of the year", when analyzing the presence of social audiences in the programs. In 2 episodes of the show and 2 Twitter accounts, concluding that elements of public communication and television quiz shows now have to work together. The participation of active audiences in social networks exposes as many opportunities as well as challenges.
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