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Carranza, T., Gonzales, F., Mimbela, M., Ramos, I. (2020). Clean Shoes [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653026
Carranza, T., Gonzales, F., Mimbela, M., Ramos, I. Clean Shoes [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653026
@misc{renati/391670,
title = "Clean Shoes",
author = "Ramos Valencia, Ivon Briggite",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Clean Shoes
Authors(s): Carranza Caballero, Telma Cecilia; Gonzales Sedano, Freddy Jimmy; Mimbela Rivadeneyra, Melissa Ivonne; Ramos Valencia, Ivon Briggite
Advisor(s): Castilla Rojas, Luis Felipe
Keywords: Zapatos; Aplicativo móvil; Plan de negocio; Creación de empresas
Issue Date: 14-Jul-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo de investigación tiene por finalidad el satisfacer una necesidad de nuestro mercado objetivo, el tener unos zapatos limpios y cuidados todo el tiempo. En la actualidad son pocos los lugares que ofrecen un servicio para el cuidado y limpieza de los calzados. Por ello, se vio factible un modelo de negocio como el que presentamos, que permitirá una rentabilidad idónea para los inversionistas.
El proyecto Clean Shoes, ofrecerá sus servicios de calidad a través de su aplicativo móvil. En ella, se ofrecerá un servicio de limpieza de calzado solicitado por delivery. Además, podrán encontrar los diversos servicios que brindamos, así como los diferentes métodos de pago y el servicio al cliente a cualquier hora. Nuestro servicio tendrá como público objetivo a hombres y mujeres de NSE B y C de 25 a 39 años, que se encuentran en los distritos de San Miguel, Pueblo Libre, Magdalena y Jesús María.
Tras la realización del análisis financiero proyectado a 5 años, Clean Shoes iniciará con un capital social de S/ 14,819 con una VAN de S/ 88,249 y una TIR de 73.36%. Se espera que las ventas en el 1er año lleguen a S/ 276,390. Asimismo, se ha proyectado un incremento en nuestras ventas de 5% en todos los años venideros, teniendo un incremento en el 5to año de un 20%. De acuerdo al análisis financiero se comprueba que el modelo de negocio presentado es rentable para los inversionistas.
The present research work aims to satisfy a need in our target market, to have clean shoes and care all the time. Currently there are few places that offer a service for the care and cleaning of footwear. For this reason, a business model like the one we presented was seen to be feasible, which will allow an ideal return for investors. The Clean Shoes project will offer its quality services through its mobile application. In it, a shoe cleaning service requested by delivery will be offered. In addition, you can find the various services we provide, as well as the different payment methods and customer service at any time. Our service will target NSE B and C men and women from 25 to 39 years of age, who are in the districts of San Miguel, Pueblo Libre, Magdalena and Jesús María. After carrying out the financial analysis projected over 5 years, Clean Shoes will start with a share capital of S / 14,819 with an NPV of S / 88,249 and an IRR of 73.36%. Sales in the 1st year are expected to reach S / 276,390. Likewise, an increase in our sales of 5% has been projected in all the coming years, having an increase in the 5th year of 20%. According to the financial analysis, it is verified that the presented business model is profitable for investors.
The present research work aims to satisfy a need in our target market, to have clean shoes and care all the time. Currently there are few places that offer a service for the care and cleaning of footwear. For this reason, a business model like the one we presented was seen to be feasible, which will allow an ideal return for investors. The Clean Shoes project will offer its quality services through its mobile application. In it, a shoe cleaning service requested by delivery will be offered. In addition, you can find the various services we provide, as well as the different payment methods and customer service at any time. Our service will target NSE B and C men and women from 25 to 39 years of age, who are in the districts of San Miguel, Pueblo Libre, Magdalena and Jesús María. After carrying out the financial analysis projected over 5 years, Clean Shoes will start with a share capital of S / 14,819 with an NPV of S / 88,249 and an IRR of 73.36%. Sales in the 1st year are expected to reach S / 276,390. Likewise, an increase in our sales of 5% has been projected in all the coming years, having an increase in the 5th year of 20%. According to the financial analysis, it is verified that the presented business model is profitable for investors.
Link to repository: http://hdl.handle.net/10757/653026
Discipline: Administración de Empresas; Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Marketing
Register date: 9-Oct-2020
This item is licensed under a Creative Commons License