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Llerena, B., Taza, Y. (2020). Balance total [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652902
Llerena, B., Taza, Y. Balance total [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652902
@misc{renati/391564,
title = "Balance total",
author = "Taza Espinoza, Yisela Pilar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Balance total
Advisor(s): Tobaru Hamada, Alvaro Luis
Keywords: Entrenamiento físico; Bienestar físico; Entrenamiento online; Creación de empresas; Physical training; Physical well-being; Online training; Business creation
Issue Date: 12-Jul-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El tiempo se ha convertido en una de las preocupaciones diarias de los adultos y las posibilidades de qué hacer con él, si el día tuviera más horas, en un sueño inalcanzable. La vida agitada que conlleva tener una rutina diaria entre el trabajo, los estudios y el hogar, deja al ser humano en un bucle interminable de acciones que solo logran estresarlos más. Entonces, ¿cómo transformar esas vidas que normalmente se encuentran reactivas al cambio? El camino al autoconocimiento y al equilibrio personal solo son posibles a través del movimiento, relajación y una alimentación consciente. Actualmente, las empresas de nuestro país que ofrecen opciones para llevar una vida saludable y activa se enfocan en actividades tradicionales dictadas en un local físico con ejercicios estándares. La presente investigación, tiene como objetivo descubrir las preferencias de un entrenamiento que integre el área física, mental y alimentación consciente desde una plataforma online para que los usuarios accedan a los talleres desde donde se encuentren y cuando quieran. Con esta finalidad, se diseñó una metodología mixta, a través de la técnica cuantitativa (encuesta y PMV) y cualitativa (entrevista semiestructurada) a un público limeño entre 25 y 35 años, con la finalidad de validar la viabilidad del proyecto. Los resultados arrojaron que el proyecto responde a la demanda de los talleres online propuestos; pero también nos deja el desafío constante de agregar otros talleres de acuerdo a la tendencia y preferencia, bajo la misma filosofía del proyecto.
Time has become a daily concern for adults and the possibilities of what to do with it –if the day had more hours– are an unreachable dream. The hurried lifestyle that comes with having a daily routine between work, studies and home, leaves the human being in an endless loop of events that only make them more stressed. So how do we transform those lives that normally are reactive to change? The path to self-knowledge and personal balance is only possible through movement, relaxation and mindful eating. Nowadays, the companies in our country that offer options to lead a healthy and active life, focus on traditional activities located in a establishment with standard exercises. This research aims to discover the preferences of a training that integrates the physical, mental and mindful eating area from an online platform so that users can access the workshops wherever they are and whenever they want. For this purpose, it was designed a mixed methodology, through the quantitative technique (survey and MVP) and qualitative (semi-structured interview) to an audience of Lima residents between 25 and 35 years old, in order to validate the viability of the project. The results showed that the project responds to the demand of the proposed digital workshops; but it also leaves us the constant challenge of adding other workshops according to the tren and preference in order to the same philosophy of the project
Time has become a daily concern for adults and the possibilities of what to do with it –if the day had more hours– are an unreachable dream. The hurried lifestyle that comes with having a daily routine between work, studies and home, leaves the human being in an endless loop of events that only make them more stressed. So how do we transform those lives that normally are reactive to change? The path to self-knowledge and personal balance is only possible through movement, relaxation and mindful eating. Nowadays, the companies in our country that offer options to lead a healthy and active life, focus on traditional activities located in a establishment with standard exercises. This research aims to discover the preferences of a training that integrates the physical, mental and mindful eating area from an online platform so that users can access the workshops wherever they are and whenever they want. For this purpose, it was designed a mixed methodology, through the quantitative technique (survey and MVP) and qualitative (semi-structured interview) to an audience of Lima residents between 25 and 35 years old, in order to validate the viability of the project. The results showed that the project responds to the demand of the proposed digital workshops; but it also leaves us the constant challenge of adding other workshops according to the tren and preference in order to the same philosophy of the project
Link to repository: http://hdl.handle.net/10757/652902
Discipline: Marketing; Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing; Bachiller en Negocios Internacionales
Register date: 30-Sep-2020
This item is licensed under a Creative Commons License