Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Fernandez, P., Foy, I., Galván, J., Jara, D. (2020). GELARROBINA [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652893
Fernandez, P., Foy, I., Galván, J., Jara, D. GELARROBINA [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652893
@misc{renati/391522,
title = "GELARROBINA",
author = "Jara Neira, Doris Teodolinda",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: GELARROBINA
Authors(s): Fernandez Teves, Paula Adelaida; Foy Bellmunt, Ingrid Noemi; Galván Martínez, Jessica Asunciona; Jara Neira, Doris Teodolinda
Advisor(s): Nureña Yafac, Nicolás Alfonso
Keywords: Creación de empresas; Plan de negocio; Anemia infantil; Algarrobina; Business creation; Business plan; Childhood anemia
Issue Date: 14-Jul-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: La idea de negocio desarrollada en la presente investigación se denomina “Gelarrobina” y se llevó a cabo con la intención de contribuir con la reducción de los niveles de anemia en niños entre los 6 meses y 5 años de edad en los distritos de San Juan de Lurigancho, San Martin de Porres y Ate, Lima - Perú en los sectores socio económicos B, C y D. El objetivo es comercializar gelatina a base de algarrobina, un producto derivado de Prosopis pallida (algarroba) conocido por su gran aporte de hierro y otros minerales. Es así que, debido a la presentación del producto en forma de gelatina y la variedad de sabores se podrá tener un mayor alcance con los más pequeños del hogar brindándoles un producto con un alto valor nutritivo.
Actualmente se conoce de las intenciones y metas que tiene el Perú para lograr reducir la anemia infantil en un 30%, es por ello que la propuesta ayudaría a que pueda alcanzarse la meta establecida a nivel nacional.
Para poder ejecutar el presente proyecto se requiere de una inversión inicial de S/68,966 de los cuales el 80% será asumido por los inversionistas y para el 20% restante se buscaría un financiamiento a través de un banco.
Por último, es importante mencionar que el presente proyecto genera una rentabilidad anual del 9.12% anual, además le permite al accionista recuperar su inversión y generar un flujo acumulado de S/ 506,259, logrando una tasa de retorno de 96.27%.
The business idea developed in this research is called “Gelarrobina” and was carried out with the aim of contributing to the reduction of anemia levels in children between 6 months to 5 years old in the following districts: San Juan de Lurigancho, San Martín de Porres and Ate, located in the city of Lima, Peru. The goal is to market a jelly based on algarrobina or carob powder, a product derived from Prosopis pallida (carob) known for providing large quantities of iron and other minerals. Thus, due to the presentation of the product as jelly and the variety of flavors, it will be possible to reach the youngest ones, offering them a product with a high nutritional value. Currently, the intentions and goals that this country has to reduce childhood anemia by 30% are known and that is the reason why this proposal would help achieve the goal established at a national level. In order to carry out this project, an initial investment of S / 68,966 is required, of which an 80% will be assumed by the investors and the remaining percentage of 20% would be asked at a financial entity. Lastly, it is important to mention that this project generates an annual return of 9.12% per year. Furthermore, it will allow the future shareholder to recover the investment and generate a cumulative flow of S / 506,259 achieving a return rate of 96.27%.
The business idea developed in this research is called “Gelarrobina” and was carried out with the aim of contributing to the reduction of anemia levels in children between 6 months to 5 years old in the following districts: San Juan de Lurigancho, San Martín de Porres and Ate, located in the city of Lima, Peru. The goal is to market a jelly based on algarrobina or carob powder, a product derived from Prosopis pallida (carob) known for providing large quantities of iron and other minerals. Thus, due to the presentation of the product as jelly and the variety of flavors, it will be possible to reach the youngest ones, offering them a product with a high nutritional value. Currently, the intentions and goals that this country has to reduce childhood anemia by 30% are known and that is the reason why this proposal would help achieve the goal established at a national level. In order to carry out this project, an initial investment of S / 68,966 is required, of which an 80% will be assumed by the investors and the remaining percentage of 20% would be asked at a financial entity. Lastly, it is important to mention that this project generates an annual return of 9.12% per year. Furthermore, it will allow the future shareholder to recover the investment and generate a cumulative flow of S / 506,259 achieving a return rate of 96.27%.
Link to repository: http://hdl.handle.net/10757/652893
Discipline: Administración de Empresas; Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Negocios Internacionales
Register date: 30-Sep-2020
This item is licensed under a Creative Commons License