Bibliographic citations
Salazar, L., (2020). La relación entre el Customer Experience en bares y redes sociales y el valor de marca de las cervezas artesanales en jóvenes adultos de 25-35 años de Lima Moderna [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652678
Salazar, L., La relación entre el Customer Experience en bares y redes sociales y el valor de marca de las cervezas artesanales en jóvenes adultos de 25-35 años de Lima Moderna [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652678
@misc{renati/391204,
title = "La relación entre el Customer Experience en bares y redes sociales y el valor de marca de las cervezas artesanales en jóvenes adultos de 25-35 años de Lima Moderna",
author = "Salazar Abarca, Lorena Bettina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The research topic to be carried out is the relationship of the Customer Experience in bars and social networks of craft beers in Modern Lima. The target to study would be young adults between 25-35 years in the districts of Miraflores, Barranco and Surco who are consumers of this type of beer. This research is relevant because craft beers are managing to create a great demand on consumers for offering good quality, low prices and generating engagement through online and offline actions. For this, it is sought to understand this phenomenon in this type of beer by which they generate brand value in order to obtain notoriety in the market. Therefore, there is an existing relationship of the digital customer experience including Craft beer bars with brand value because a reputation and brand recommendation is obtained from customers to others based on online (social networks) and offline actions (Craft beer bars) that had been made over time to gain long-term market visibility.
This item is licensed under a Creative Commons License