Bibliographic citations
Espadín, C., Torres, N., Valverde, M. (2020). Preferencia de etiquetado nutricional frontal: Octógono frente a Semáforo GDA en mercados de Lima, Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652401
Espadín, C., Torres, N., Valverde, M. Preferencia de etiquetado nutricional frontal: Octógono frente a Semáforo GDA en mercados de Lima, Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652401
@misc{renati/390835,
title = "Preferencia de etiquetado nutricional frontal: Octógono frente a Semáforo GDA en mercados de Lima, Perú",
author = "Valverde Aguilar, Mariana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Objective: To evaluate the preference of two designs of frontal labeling in industrialized products (octagon vs traffic light-GDA). Material and methods: Cross-sectional descriptive study in market users of Metropolitan Lima (Chorrillos, Breña, La Victoria and La Molina). We used a previously validated survey that consisted of 4 questions: “Which of the products do you find most healthy?“, “Why did you choose this one?“, “Which of the two labels do you find easiest to understand?“, and “Which of the two labeled do you like the most?“. The data are presented in percentages and median (interquartile range) and the differences between the groups were evaluated with Fisher's exact test (categorical data). The data was analyzed in the Stata v15 program. Results: 93 users were surveyed, the traffic light-GDA was chosen as the healthiest label (74.3%) and the one they liked the most (69.9%); however, the octagon was the one that seemed easier to understand (58.4%). The majority of users considered the traffic light-GDA as healthier because it “has more green on the label“. Conclusions: Participants mentioned that the octagon was simpler and easier to read; the green symbols of the traffic light-GDA could influence that the product is perceived as healthier. Which could confuse the purpose of the nutritional warning, minimizing the impact of the red and/or yellow symbol by having them in less quantity than these.
This item is licensed under a Creative Commons License