Citas bibligráficas
Rojas, L., (2019). Criterios para una nota de prensa eficiente en medios regionales, aplicado al caso OSINERGMIN [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652408
Rojas, L., Criterios para una nota de prensa eficiente en medios regionales, aplicado al caso OSINERGMIN [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652408
@misc{renati/390821,
title = "Criterios para una nota de prensa eficiente en medios regionales, aplicado al caso OSINERGMIN",
author = "Rojas Lévano, Lizzie Milagros del Carmen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Press releases are seen as a communication tool to manage a media reputation with stakeholders (Rojas, 2003), and is necessary for any public institution (Yanes, 2007). However, the constant submission of these notes does not always guarantee their publication. Therefore, the aspects that a journalist takes into account in publishing a press release were questioned. In the present investigation we analyzed the criteria that regional media journalists consider in a press release of a public organization, with the aim of offering new contributions to optimize their notes and improve their visibility to the media. In this regard, the study was based on the case of Osinergmin, a public entity dedicated to monitoring and regulating energy companies in the country, where the analysis of its management was carried out in press releases. A qualitative and exploratory methodology was used, through interviews with a number of journalists from certain regions of the country. As a result, there are different factors influencing the regional press regarding the publication of press releases, and a different way of generating visibility in the regional media, which goes beyond looking for attractive content or adding new elements to this notes. This research offers organizations a challenge to position themselves in the media in the regions, since they must not only attract the attention of the journalist, but also of the reader.
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