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Best, F., Capurro, D., Chávarry, A., Lira, R., Ruiz, A. (2020). Wara Closet - Sale [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652303
Best, F., Capurro, D., Chávarry, A., Lira, R., Ruiz, A. Wara Closet - Sale [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652303
@misc{renati/390764,
title = "Wara Closet - Sale",
author = "Ruiz de Somocurcio Cuadros, Ana Paula",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Wara Closet - Sale
Other Titles: Wara Closet - Sale
Authors(s): Best Cortez, Fiorella Alessandra; Capurro Silva, Daniella; Chávarry Delgado, Abbyel Antuanette; Lira Ruiz, Romina Natalia; Ruiz de Somocurcio Cuadros, Ana Paula
Advisor(s): Zavala Lúcar, Christian Enrique
Keywords: Ropa usada; Accesorios; Plataforma web; Economía circular; Second-use clothing; Accessories; Online platform; COVID 19: circular economy; Fashion
Issue Date: 7-Jul-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En la actualidad el sector de la moda ha logrado posicionarse con mayor fuerza e importancia en el mundo y en el Perú. Esto se puede reforzar con lo que menciona Perú Retail en su plataforma web, la cual afirma que el mercado de moda podría llegar a mover unos US$ 1,326 millnes (Euromonitor International). Asimismo, es importante reconocer el rol importante que desempeñan los usuarios que deciden reinventarse ofreciendo prendas de segundo uso siguiendo los estándares de calidad, este fenómeno es conocido como el negocio de ropa de segunda mano. El presente proyecto se basa en la propuesta de una plataforma web intermediaria entre usuarios que poseen ropa o accesorios sin uso en buena calidad y clientes interesados en adquirir productos de moda con precios accesibles generando un proceso denominado economía circular. De esta forma, se evaluar la viabilidad operativa y económica de la venta de ropa y accesorios de segundo uso a través de la plataforma “Wara”. El internet y el avance en la tecnología permite optimizar las operaciones llevadas a cabo durante los diferentes procesos debido a que nuestras plataformas esenciales de venta son las redes sociales. El alcance mundial a través de canales on-line y la coyuntura actual son factores de oportunidad para implementar un negocio electrónico. La propagación del virus COVID 19 y la implementación de cuarentenas o estados de emergencia en diferentes países del mundo ha generado que las personas confinadas realicen prácticas de remodelación de dormitorios, guardar objetos sin uso pero sobretodo la limpieza de armarios. Ante ello, las personas a nivel mundial y nacional con la finalidad de obtener ingresos realizan este tipo de venta organica. Es importante señalar el crecimiento potencial y constante que muestra el mercado de reventa de moda, el cual se calcula un crecimiento de 20 veces más rápido que el mercado minorista peruano en los últimos tres años, según los índices de la investigación de Global Data para el Informe de la Segunda Mano 2019 (Perú Retail, 2019). Asocian este modelo de negocio con el impacto ambiental, el cual ha tomado mayor relevancia los últimos años. Es por este motivo, que se encontró potencial para el desarrollo de Wara, empresa que busca el bienestar social y medioambiental aportando significativamente con responsabilidad ante la realidad en la que se encuentra el planeta.
Currently the fashion sector has managed to position itself with greater strength and importance in the world and in Peru. This can be reinforced because Peru Retail (2019) mentions on its web platform that the fashion market could move around US $ 1,326 million (Euromonitor International). Likewise, it is important to recognize the important role played by users who decide to reinvent themselves by offering second-hand clothing following quality standards, this phenomenon is known as the second-hand clothing business. This project is based on the proposal of an intermediary web platform between users who have unused clothes or accessories in good quality and clients interested in acquiring fashion products with affordable prices, generating a process called circular economy. In this way, the operational and economic viability of the sale of second-use clothing and accessories through the “Wara” platform will be evaluated. The internet and the advancement in technology allow us to optimize the operations carried out during the different processes because our essential sales platforms are social networks. The global reach through online channels and the current situation are opportunity factors to implement an electronic business. The spread of the COVID 19 virus and the implementation of quarantines or states of emergency in different countries of the world have led to the confined people to carry out bedroom remodeling practices, store unused objects, but above all, closet cleaning. Given this, people worldwide and nationally in order to earn income carry out this type of organic sale. It is important to note the potential and constant growth shown by the fashion resale market, which is estimated to grow 20 times faster than the Peruvian retail market in the last three years, according to Global Data research indices for the Second Hand Report 2019 (Peru Retail, 2019). They associate this business model with the environmental impact, which has become more relevant in recent years. Regarding the financial structure of the project, it is essential to mention that the investment required to start operations is S / .6,029.24 and a financing of S / .50,000 to cover expenses and costs during the following operational years. The current situation does not allow the business model to be profitable due to the different limitations, which is why it does not show net profit in the projected 3 years.
Currently the fashion sector has managed to position itself with greater strength and importance in the world and in Peru. This can be reinforced because Peru Retail (2019) mentions on its web platform that the fashion market could move around US $ 1,326 million (Euromonitor International). Likewise, it is important to recognize the important role played by users who decide to reinvent themselves by offering second-hand clothing following quality standards, this phenomenon is known as the second-hand clothing business. This project is based on the proposal of an intermediary web platform between users who have unused clothes or accessories in good quality and clients interested in acquiring fashion products with affordable prices, generating a process called circular economy. In this way, the operational and economic viability of the sale of second-use clothing and accessories through the “Wara” platform will be evaluated. The internet and the advancement in technology allow us to optimize the operations carried out during the different processes because our essential sales platforms are social networks. The global reach through online channels and the current situation are opportunity factors to implement an electronic business. The spread of the COVID 19 virus and the implementation of quarantines or states of emergency in different countries of the world have led to the confined people to carry out bedroom remodeling practices, store unused objects, but above all, closet cleaning. Given this, people worldwide and nationally in order to earn income carry out this type of organic sale. It is important to note the potential and constant growth shown by the fashion resale market, which is estimated to grow 20 times faster than the Peruvian retail market in the last three years, according to Global Data research indices for the Second Hand Report 2019 (Peru Retail, 2019). They associate this business model with the environmental impact, which has become more relevant in recent years. Regarding the financial structure of the project, it is essential to mention that the investment required to start operations is S / .6,029.24 and a financing of S / .50,000 to cover expenses and costs during the following operational years. The current situation does not allow the business model to be profitable due to the different limitations, which is why it does not show net profit in the projected 3 years.
Link to repository: http://hdl.handle.net/10757/652303
Discipline: Administración y Marketing; Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing; Bachiller en Administración y Negocios Internacionales
Register date: 5-Aug-2020
This item is licensed under a Creative Commons License