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Alegre, J., Infante, D., Martorell, A., Quispe, C., Sanchez, F. (2019). Plan de Negocio: Picor [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652338
Alegre, J., Infante, D., Martorell, A., Quispe, C., Sanchez, F. Plan de Negocio: Picor [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652338
@misc{renati/390758,
title = "Plan de Negocio: Picor",
author = "Sanchez Silva, Fabiola del Rosario",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Plan de Negocio: Picor
Authors(s): Alegre Antezana, Jimena Patricia; Infante Resuche, Dax Eduardo; Martorell Acevedo, Antonella; Quispe Quispe, Cristhian Raúl; Sanchez Silva, Fabiola del Rosario
Advisor(s): Rojas Plasencia, Karina Milagros
Keywords: Plan de negocio; Creación de empresas; Salsa picante; Business plan; Business creation; Hot sauce
Issue Date: 27-Nov-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Picor surge a partir de una carencia en el mercado de salsas picantes, este se encuentra en un constante crecimiento. El consumidor busca un producto natural, de renombre y buen sabor. Cuando se investigó el mercado se detectó una oportunidad económica extraordinaria, ya que en la actualidad en el Perú la industria de food and beverage trabaja mediante el régimen de lo orgánico.
Entrevistando a nuestro público objetivo nos percatamos que gran porcentaje de ellos están cansados de los químicos o alteraciones en los insumos, por lo cual se preparó una fórmula basada en hierbas e insumos de origen local sin preservantes ni conservantes garantizando así un ají 100% natural al alcance de todos los hogares.
Al crear Picor nos acercamos al consumidor de tal manera que hemos conectado con ellos para crear nuevos sabores en diferentes presentaciones para estar en diferentes eventos, almuerzos y cenas. Nuestra empresa cuenta con una gran cobertura a nivel local.
Por otro lado, el envase de un producto de calidad es importante, ya que esta es la imagen de la marca y la conexión entre el cliente y la empresa. Por dicho motivo, Picor se caracteriza por su transparencia e imagen minimalista respetando el cuidado del ambiente para así contribuir juntos.
Picor es un emprendimiento que poco a poco está dando frutos beneficios para sus inversionistas, ya que ha aumentado su cobertura en el mercado de manera significativa.
Picor had detected an opportunity in the Peruvian spicy sauces market, this industry is constantly increasing. The consumer search a natural product, renowned and good taste. When the market is investigated, an extraordinary economic opportunity is detected, since currently in Peru the food and beverage industry works through the organic regime. Interviewing our target audience, we noticed that a large percentage of them are packed with chemicals or alterations in the inputs, so a formula based on herbs and inputs of local origin was prepared without preservatives or preservatives thus guaranteeing a 100% chili pepper Natural reach of all homes. When creating Picor we approach the consumer in such a way that we have connected with them to create new flavors in different presentations to be in different events, lunches and dinners. Our company has great coverage at the local level. On the other hand, the packaging of a quality product is important, since this is the image of the brand and the connection between the customer and the company. For this reason, Picor is characterized by its transparency and minimalist image respecting the care of the environment in order to contribute together. Itching is a venture that is gradually giving benefits benefits to its investors, since it has increased its coverage in the market significantly.
Picor had detected an opportunity in the Peruvian spicy sauces market, this industry is constantly increasing. The consumer search a natural product, renowned and good taste. When the market is investigated, an extraordinary economic opportunity is detected, since currently in Peru the food and beverage industry works through the organic regime. Interviewing our target audience, we noticed that a large percentage of them are packed with chemicals or alterations in the inputs, so a formula based on herbs and inputs of local origin was prepared without preservatives or preservatives thus guaranteeing a 100% chili pepper Natural reach of all homes. When creating Picor we approach the consumer in such a way that we have connected with them to create new flavors in different presentations to be in different events, lunches and dinners. Our company has great coverage at the local level. On the other hand, the packaging of a quality product is important, since this is the image of the brand and the connection between the customer and the company. For this reason, Picor is characterized by its transparency and minimalist image respecting the care of the environment in order to contribute together. Itching is a venture that is gradually giving benefits benefits to its investors, since it has increased its coverage in the market significantly.
Link to repository: http://hdl.handle.net/10757/652338
Discipline: Administración y Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing
Register date: 11-Aug-2020
This item is licensed under a Creative Commons License