Bibliographic citations
Pacheco, F., (2020). Impacto de la experiencia de Realidad virtual en la imagen de marca en capacitaciones (B2B) en el sector minero [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652030
Pacheco, F., Impacto de la experiencia de Realidad virtual en la imagen de marca en capacitaciones (B2B) en el sector minero [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652030
@misc{renati/390468,
title = "Impacto de la experiencia de Realidad virtual en la imagen de marca en capacitaciones (B2B) en el sector minero",
author = "Pacheco Munarriz, Fiorelha Maite",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The subject of this research focuses on the “Impact of the Virtual Reality experience on the brand image in B2B training”. For its development, the content has been divided into three parts: introduction, three chapters (theoretical framework, methodology and field) and finally, conclusions (discussion and implications that have been found in the research). Virtual Reality is a type of technology that is awakening the interest of many companies for its great strategic potential. The VR experience allows you to penetrate the mind of the consumer by the possibilities of generating an experience of audiovisual experience of great impact. Thanks to this, a new use focused on B2B appeared as machinery, training and sample showrooms. This study focuses specifically on training because it is profitable specifically for the mining sector due to transportation to mines that are outside the city. In addition, it encompasses the brand image as a marketing theme for the same reason that for companies dedicated to B2B, their status is relevant. From this, it is broken down into an analysis of quality, immersion, customer effort, satisfaction and notoriety. The design is non-experimental with a cross-sectional and correlational scope because the characteristic of two actions is observed and detailed at specific times. A mixed approach was also used, that is, qualitative and quantitative. The qualitative and quantitative findings indicate that the relationship is significant; However, the theory shows that certain factors have a greater significance than in tropicalization they do not correspond in the same way.
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