Bibliographic citations
Houdali, K., (2020). Intención de compra en relación al delivery en bodegas en millennials de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651911
Houdali, K., Intención de compra en relación al delivery en bodegas en millennials de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/651911
@misc{renati/390421,
title = "Intención de compra en relación al delivery en bodegas en millennials de Lima Metropolitana",
author = "Houdali, Khader",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The present investigation presents an outstanding analysis of retention actions in warehouses related to the purchase intention. In the wineries they make use of actions to increase the intention of purchase but the winemakers do not know that they are making use of them or are not well informed, therefore it is not clear to them how they influence the purchase. The retention strategies that wineries could carry out to influence the purchase in a greater way are not valued much. In the following study you will see the most important actions of the wineries and how they relate to the purchase intention. This study serves to allow wineries to realize which actions are the most relevant. The following investigation will be of mixed type, since it begins with the collection of information on the reality of the participants, which will allow refining the instruments for quantitative measurement. In this approach, we try to find regularities and relationships in addition to being able to see if the hypothesis is approved and therefore explain the phenomenon of convenience stores, since the variables are associated: the strategies of place and quality impact on the preference of Customer purchase. So you can know how they impact one on the other, which identifies the correlation. It is also descriptive, since the empirical data that we are going to collect will be defined. With the purpose of answering through this work the initial questions and qualitative tools, conclusions are obtained based on the findings. Among the qualitative results we find four very important actions used by wineries: The trust of the seller with their customers, the delivery time of the delivery, the trust, the contact with the products and the cost of delivery. It was found, like the quantitative results, that there is a relationship with the intention to purchase in each of the shares. It was evident that the relationship is weak and medium.
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