Bibliographic citations
García , L., (2020). Factores de la omnicanalidad en relación a la intención de compra en los canales digitales de tiendas por departamento de la categoría de prendas de vestir casuales [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651933
García , L., Factores de la omnicanalidad en relación a la intención de compra en los canales digitales de tiendas por departamento de la categoría de prendas de vestir casuales [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/651933
@misc{renati/390416,
title = "Factores de la omnicanalidad en relación a la intención de compra en los canales digitales de tiendas por departamento de la categoría de prendas de vestir casuales",
author = "García Salcedo, Luis Gustavo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In the present investigation, it is sought to know if the omnichannel factors are related to the purchase intention in digital channels in department stores of the category of casual clothing; in men and women aged 18 to 50 years of Metropolitan Lima. Therefore, the main objective is to see if there is a relationship between omnichannel factors and the consumer's intention to buy. Likewise, the variables taken are: Performance Expectation, Perceived Security, Expectation Expectation, Personal Innovation, Social Influence, Habit and Hedonic Motivation. For this, a type of experimental research was carried out to validate the different hypotheses. Likewise, quantitative information (survey of 318 people) and qualitative information (personal interviews and focus groups) were collected. Finally, we will seek to approve the different hypotheses through the Pearson test and then propose strategies that generate value for companies in the field.
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