Bibliographic citations
Granados, G., Paredes, F., Rojas, S., Vargas, K., Ynfantes, C. (2019). Propuesta de un modelo de negocio basado en talleres de refacciones de bicicletas vinculados a un aplicativo móvil [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651742
Granados, G., Paredes, F., Rojas, S., Vargas, K., Ynfantes, C. Propuesta de un modelo de negocio basado en talleres de refacciones de bicicletas vinculados a un aplicativo móvil [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651742
@misc{renati/390352,
title = "Propuesta de un modelo de negocio basado en talleres de refacciones de bicicletas vinculados a un aplicativo móvil",
author = "Ynfantes Oropeza, Carlos Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The project presented was designed with the main purpose of developing a business that is scalable, so we came up with the idea of designing a project associated with bicycle repair shops in South Lima (Chorrillos, San Juan de Miraflores, Villa El Salvador, etc.). In these markets the exponential growth of the use of bicycles was evidenced as they are areas in which the use of bicycles has begun to be promoted, due to this, we consider pertinent the entry of a project like the one mentioned because it is a service that fits perfectly to the above. Due to the aforementioned, we consider that when developing an innovative and functional project, accompanied by digital tools such as the application associated with the service, an optimal market entry will be achieved marking differences from the traditional competition as our project associates both marketing plans and business plans, social responsibility, which denote a more developed approach to what is usually found in the bicycle market and its repairs. It is valid to add that there are expansion plans in accordance with the growth of the brand (BICIPRAX), as it is estimated a quite striking development due to the strategic alliances that are planned to be established with key market participants (municipalities, suppliers, etc.) and loyalty of customers.
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