Bibliographic citations
Diaz, B., Figueroa, J., Nuñez, L. (2019). Empresa de Intermediación de Seguros de Salud Privada Especializada en MYPES – MY.BROKER.PE [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648820
Diaz, B., Figueroa, J., Nuñez, L. Empresa de Intermediación de Seguros de Salud Privada Especializada en MYPES – MY.BROKER.PE [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648820
@mastersthesis{renati/386701,
title = "Empresa de Intermediación de Seguros de Salud Privada Especializada en MYPES – MY.BROKER.PE",
author = "Nuñez Matos, Liliana Katya",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The main objective of this thesis is to develop a business model of an intermediation company of private health insurances between the private insurance companies and the micro and small-sized enterprise employees. The business model will be a multilateral platform, having as Value Proposals, to provide the employees of the micro and small-sized enterprises with information that gives them the possibility to choose a private health insurance according to their needs and payment capabilities, with a 24/7 personalized assistance; and for the insurance companies, to increase their penetration in the micro and small business sector.
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