Bibliographic citations
Tello, M., (2020). El impacto del Search Engine Optimizacion (SEO) en la redacción periodística digital. Caso Publimetro [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648830
Tello, M., El impacto del Search Engine Optimizacion (SEO) en la redacción periodística digital. Caso Publimetro [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/648830
@misc{renati/386689,
title = "El impacto del Search Engine Optimizacion (SEO) en la redacción periodística digital. Caso Publimetro",
author = "Tello Benel, Mariaximena Mirella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Currently, the world is in a stage of changes and evolution towards a purely digital era and the media are no stranger to this process. In that sense, hundreds of global news companies have been forced to generate a space on the web to disseminate their content, due to the fall in sales of printed newspapers. Against this backdrop, digital tools such as Search Engine Optimization (SEO) seek to position a site organically within a search engine like Google. In this way, you can generate more revenue through visits to the online site and greater loyalty of the audience. This paper will analyze how prepared and trained the editors are so that they can use SEO correctly and it can have a positive impact on the results of the media, without neglecting the basic principles of journalism.
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