Bibliographic citations
Alván, M., (2019). Dimensiones del riesgo funcional percibido en relación a la decisión de compra de prendas de vestir para mujeres en plataformas Marketplace1 en mujeres de 30 a 45 años de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648728
Alván, M., Dimensiones del riesgo funcional percibido en relación a la decisión de compra de prendas de vestir para mujeres en plataformas Marketplace1 en mujeres de 30 a 45 años de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648728
@misc{renati/386546,
title = "Dimensiones del riesgo funcional percibido en relación a la decisión de compra de prendas de vestir para mujeres en plataformas Marketplace1 en mujeres de 30 a 45 años de Lima Metropolitana",
author = "Alván Rodríguez, María José",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Abstract: The purpose of this research is to find the relation between the functional risk dimensions perceived in Marketplace platforms with the consumer's purchasing decision regarding clothing for women, in women aged 30 to 45 years old in Metropolitan Lima. In the introduction you will find current information about the e-commerce sector, the main participants and figures that show the state of e-commerce in Peru. In chapter 1, the research is deepened with information on each variable according to different authors, starting with the dimensions that comprise the perceived functional risk and, on the other hand, the online purchasing decision process. In chapter 2, the methodology used to measure research qualitatively and quantitatively is detailed. In chapter 3, the results obtained through the different quantitative and qualitative tools are presented; finally, in chapter 4, the information collected is contrasted with the information obtained from the main authors of chapter 1, as well as the discussion, implications for management and, finally, future research. Finally, the results of the research suggested that the most important functional risk dimension in the decision to purchase clothing in general is the visual dimension; However, results were obtained according to age groups.
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