Bibliographic citations
Bazan, A., Calderon, C., Campos, C. (2019). Aplicativo móvil que ayudara a usuarios a trasladarse en bicicletas, scooters y a pie por rutas seguras y confiables: MOVE [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648586
Bazan, A., Calderon, C., Campos, C. Aplicativo móvil que ayudara a usuarios a trasladarse en bicicletas, scooters y a pie por rutas seguras y confiables: MOVE [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648586
@misc{renati/386149,
title = "Aplicativo móvil que ayudara a usuarios a trasladarse en bicicletas, scooters y a pie por rutas seguras y confiables: MOVE",
author = "Campos Salas, Carol Stefanny",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The vehicle chaos in our city is going through a critical and uncontrollable, which has encouraged many users of public and private transport to use others means of transport their needs quickly and safely. This research work has the purpose to supports the star-up of a business model based on providing a positive experience in your travels through an application called MOVE it is directed to people of Metropolitan Lima from A, B and C socioeconomic level, people who uses bicycle as means of transport. The business idea comes from the new trends about environment care, shortcoming of public and private transport that congests the main streets of Lima and finally the citizen insecurity, so we identified a business opportunity for this kind of people. This lead us to the creation of a new business system focus on to offer a service that is not only innovative, but also is a specialized service that will overcome our user’s expectations previously identified and segmented, the competitive advantage of this project is to offer a differentiated service. The structure of this work includes planning strategy, market research, marketing plan, operations plan, organizational structure, human resources and the economic financial plan, all of this is focus on 5 years’ horizon. Through the analysis of each mentioned point it was determined the project viability by the profitability found, the recovery period is 3 years and the internal recovery rate more than the opportunity cost.
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