Bibliographic citations
Diaz, S., Lovera, E. (2022). Efecto país de origen y la intención de compra de vehículos livianos chinos en la ciudad de Piura 2021 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/9790
Diaz, S., Lovera, E. Efecto país de origen y la intención de compra de vehículos livianos chinos en la ciudad de Piura 2021 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2022. https://hdl.handle.net/20.500.12759/9790
@misc{renati/381880,
title = "Efecto país de origen y la intención de compra de vehículos livianos chinos en la ciudad de Piura 2021",
author = "Lovera Vargas, Eveling Anabell",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2022"
}
This general objective of this reserach was to determine the relationship between the country of origin effect and the purchase intention in Piura city in the year 2021. It was a non-experimental, correlational and a cross sectional research. The population for this study were pepople from 25 to 45 years old, residents in Piura city, who had intention to buy a light vehicle in the short term, médium term or long term A survey with its respective questionnaire was applied to 385 people. This number arose from the sample calculus formula with a 5% error margin and 95% confidence level. A random sampling was applied. The findings point that the relationship between the country of origin effect and the purchase intention in Piura city in the year 2021 is a positive and moderated correlation and this results is the same when measuring the relationship between each dimension of country of origin effect with the purchase intention. The only one exception was the relationship between the perceived quality and the purchase intention which showed a positive but low correlation with the purchase intention. It shows that still the quality of the chinese products has no plenty acceptance of the population.
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