Bibliographic citations
Abanto, R., Morales, J. (2019). Marketing experiencial y su influencia en la demanda del servicio educativo de la Escuela Profesional de Administración de la UPAO Trujillo 2019-10 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/4956
Abanto, R., Morales, J. Marketing experiencial y su influencia en la demanda del servicio educativo de la Escuela Profesional de Administración de la UPAO Trujillo 2019-10 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2019. https://hdl.handle.net/20.500.12759/4956
@misc{renati/381850,
title = "Marketing experiencial y su influencia en la demanda del servicio educativo de la Escuela Profesional de Administración de la UPAO Trujillo 2019-10",
author = "Morales Paredes, John Jairo",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2019"
}
The objective of this research was to explain the influence of experiential marketing on the demand of the educational service of the Professional School of Administration of UPAO Trujillo 2019-10. The problem was focused in the following way: How does experiential marketing influence the demand for the educational service of the Professional School of Administration of UPAO Trujillo 2019-10? For this we use the explanatory design, since we seek to explain the influence between the variables of experiential marketing and demand, using as a technique the survey, applied to a sample of 144 students enrolled in the first cycle of the Professional School of Administration of 2019-10. The results of the research have allowed us to conclude that experiential marketing has a direct influence on the demand for the educational service of the Professional School of Management, given that the respondents stated that participating in some of the marketing strategies of the UPAO motivated them to enroll and carry out their higher studies.
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