Bibliographic citations
Alfaro, M., Zárate, A. (2019). Influencia del branding en la imagen corporativa de la empresa Reyser Ingenieros S.R.L. de la ciudad de Trujillo en el año 2019 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/5808
Alfaro, M., Zárate, A. Influencia del branding en la imagen corporativa de la empresa Reyser Ingenieros S.R.L. de la ciudad de Trujillo en el año 2019 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2019. https://hdl.handle.net/20.500.12759/5808
@misc{renati/381491,
title = "Influencia del branding en la imagen corporativa de la empresa Reyser Ingenieros S.R.L. de la ciudad de Trujillo en el año 2019",
author = "Zárate Delgado, Ana Luisa",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2019"
}
The purpose of this research was to demonstrate the influence of branding on the corporate image of the company Reyser Ingenieros S.R.L. from the city of Trujillo. The research type is applied, the descriptive level. The design is correlational, since the branding and corporate image variables are related. The probabilistic sample selected was 66 individuals, which represent all of the company's clients in Trujillo. To measure the variables, the survey technique was applied and the instrument was the questionnaire. The reliability of the instrument was achieved by Kendall's Tau-b statistical test. As a result of the investigation, it was possible to test the hypothesis, according to the objectives, it was concluded that branding positively influences the corporate image of Reyser Ingenieros S.R.L.
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