Bibliographic citations
Huertas, K., Medina, S. (2024). E-retailing y la satisfacción de compra de los clientes jóvenes de Saga Falabella Piura Centro, 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/27131
Huertas, K., Medina, S. E-retailing y la satisfacción de compra de los clientes jóvenes de Saga Falabella Piura Centro, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/27131
@misc{renati/381058,
title = "E-retailing y la satisfacción de compra de los clientes jóvenes de Saga Falabella Piura Centro, 2022",
author = "Medina Ticliahuanca, Sheila Anahí",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
This research had as general objective to settle the relationship between the e retailing and the satisfaction of the young costumers of Saga Falabella in Piura city. The study was developed in circumstances where the population was adapting to the post pandemics reality. For its execution, a survey was used as technique and a properly validated questionnaire was built with Likert type answers, with 22 items referred to both variables e retailing and satisfaction. which was applied to a sample of 318 on line custieros of Saga Falabella in Piura city who answer the questionnaire. The data were tabulated and the Kolmogorov Smirnoff test showed that they did not follow a normal distribution so the Rho Spearman test was used. When applied that test, it was concluded that there is a low and positive relationshipbetween the e retailing and the satisfaction of the young costumers of Saga Falabella in Piura city because of a significance and a Spearman 0,292 coefficient
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