Bibliographic citations
Torrealva, H., Rodríguez, E. (2022). Marketing relacional y la fidelización de los clientes de Cesar’s Hotel, La Merced - Trujillo 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9537
Torrealva, H., Rodríguez, E. Marketing relacional y la fidelización de los clientes de Cesar’s Hotel, La Merced - Trujillo 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9537
@misc{renati/381030,
title = "Marketing relacional y la fidelización de los clientes de Cesar’s Hotel, La Merced - Trujillo 2021",
author = "Rodríguez Salinas, Edwin Cristhian",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The objective of this research was to determine the relationship between relational marketing and customer loyalty of Cesar’s Hotel, La Merced - Trujillo, 2021. A descriptive correlational design was used, using the survey technique with its instrument. questionnaire. The population was 964 monthly clients who usually stay at Cesar’s Hotel, and a simple random probabilistic sampling represented by 275 clients was applied. Through the chi-square statistical test that was 0.00, it was found that relationship marketing has a direct relationship with the loyalty of the clients of Cesar’s Hotel, La Merced - Trujillo, 2021. It was concluded that the relationship marketing of Cesar ´s Hotel seeks to improve customer service, the level of consumer loyalty is moderate and the dimension of relationship marketing that has the greatest relationship in loyalty is that of incentives. The result was that 21.8% are totally satisfied with the service offered by Cesar’s Hotel and 34.5% agree with the service.
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