Bibliographic citations
Mendoza, K., Valladares, N. (2023). E-commerce y la intención de compra en los canales online de los clientes retail en la ciudad de Piura, 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/12551
Mendoza, K., Valladares, N. E-commerce y la intención de compra en los canales online de los clientes retail en la ciudad de Piura, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2023. https://hdl.handle.net/20.500.12759/12551
@misc{renati/380714,
title = "E-commerce y la intención de compra en los canales online de los clientes retail en la ciudad de Piura, 2022",
author = "Valladares Castillo, Noelia",
publisher = "Universidad Privada Antenor Orrego",
year = "2023"
}
The objective of this research was to determine if there is a significant relationship between e-commerce and the purchase intention in online sales in retail customers in the city of Piura, 2022. The simple random probabilistic sample was made up of 385 customers of the retail stores in the city of Piura. The methodology was of an applied type, with a non-experimental design and descriptive - correlational scope. The survey was used as a technique and a Likert scale questionnaire was used as instruments. The reliability and validation of the instruments contextualized to reality was carried out, using Cronbach's alpha, being 89.6% for the e-commerce variable and 90.3% for the purchase intention variable. To verify the hypothesis, the Spearman correlation coefficient was used, with a significance level of less than 0.05; Therefore, it was concluded that there is a strong and significant positive relationship between e-commerce and the purchase intention in online sales channels in retail customers in the city of Piura, 2022.
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