Bibliographic citations
León, L., Maceda, K. (2024). El endomarketing y el compromiso organizacional de los colaboradores de la empresa Mapache Frio SAC – Chiclayo, 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/29612
León, L., Maceda, K. El endomarketing y el compromiso organizacional de los colaboradores de la empresa Mapache Frio SAC – Chiclayo, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/29612
@misc{renati/380100,
title = "El endomarketing y el compromiso organizacional de los colaboradores de la empresa Mapache Frio SAC – Chiclayo, 2022",
author = "Maceda Culquicondor, Karina Janet",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The present research addresses the topic of endomarketing and its relationship with the organizational commitment of employees in the company Mapache Frio SAC, located in Chiclayo, during the year 2022. The main objective was to determine the existing relationship between these two key variables in the workplace context. The selected sample for the study comprised 30 workers from the aforementioned artisanal ice cream company. The research design was quantitative, adopting a non-experimental and cross-sectional descriptive correlational approach. Data collection was carried out through a questionnaire consisting of 22 items related to endomarketing and 26 items linked to organizational commitment. The reliability of the instrument was assessed using the Cronbach's Alpha test, revealing a coefficient of 0.863 for the study variables. Results obtained through the Spearman's Rho correlation test indicated a highly positive correlation of 0.891 between endomarketing and organizational commitment in the company Mapache Frio. This robust and positive association was supported by a bilateral significance of 0.00, suggesting that as endomarketing strengthens, organizational commitment of employees also increases. In conclusion, the findings of this research emphasize the strategic importance of endomarketing in enhancing organizational commitment in the specific context of the studied company
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