Bibliographic citations
Effio, E., Alvarez, R. (2019). Factores que influyeron en la exportación de granilla de cacao para el mercado Sur Coreano en los años 2013 - 2017 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/639522
Effio, E., Alvarez, R. Factores que influyeron en la exportación de granilla de cacao para el mercado Sur Coreano en los años 2013 - 2017 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/639522
@misc{renati/380084,
title = "Factores que influyeron en la exportación de granilla de cacao para el mercado Sur Coreano en los años 2013 - 2017",
author = "Alvarez Palma, Rodrigo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The research carried out seeks to reveal the factors that influenced the export of cacao beans to South Korea during the years 2013-2017. In the first chapter, the details of the aspects related to market opportunities are exposed in terms of trends and related to the product by its characteristics and benefits. We also mention the definition, origin, varieties, specifications and production process of cocoa beans for publication, as well as the details of their benefits and the nutritional aspect and concepts related to superfoods. In addition, it was investigated on the target market of South Korea, its characteristics, commercial exchange, and marketing strategies. Similarly, we have included the issue of logistics involving the product in the country of destination that indicates the corresponding sanitary measures with the packaging and packaging requested by the final buyer. In the second chapter, we developed the sustenance of the research. The research methodology is based on the kind of qualitative, descriptive-explanatory and validity through interviews with the exporters, public bodies and experts. Additionally, the collection of data of the experiences and processes we observed during the interviews. In the third chapter, we will use the collected data, considering the results of different categories and segments. In the fourth chapter, we discussed the results of the interviews that helped us identify the communication factors for cocoa beans in the South Korean market in the years 2013-2017, including the findings, barriers and gaps of our research.
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