Bibliographic citations
Carranza, M., (2022). Marketing interno y ausentismo laboral en el área de producción de Stefano Rosso Shoes E.I.R.L. Trujillo, 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9563
Carranza, M., Marketing interno y ausentismo laboral en el área de producción de Stefano Rosso Shoes E.I.R.L. Trujillo, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9563
@misc{renati/379527,
title = "Marketing interno y ausentismo laboral en el área de producción de Stefano Rosso Shoes E.I.R.L. Trujillo, 2022",
author = "Carranza Corcuera, Mayra Elizabet",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The general objective of this research has been to determine the relationship between internal marketing and labor absenteeism in the production area of Stefano Rosso Shoes E.I.R.L. Trujillo, 2022. The study problem gave rise to the following question: What is the relationship between internal marketing and labor absenteeism in the production area of Stefano Rosso Shoes E.I.R.L. Trujillo, 2022?, raising the initial hypothesis: The relationship between internal marketing and absenteeism is significant and inversely proportional. This research has a non-experimental cross-sectional, descriptive and correlational design. The sample was obtained by non-probabilistic sampling made up of 21 workers to whom the absenteeism and internal marketing questionnaire was applied, where the Spearman test was used, obtaining p of 0.011 < 0.05, showing a negative and significant relationship between the variables, accepting the initial hypothesis that there is a relationship between internal marketing and labor absenteeism; that the level of internal marketing is high, the level of absenteeism from work is low and that there is a negative but not significant average relationship between the dimensions of the variable absenteeism from work and internal marketing.
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