Bibliographic citations
García, A., Montero, P. (2022). Estrategias de marketing experiencial en la gestión de ventas del Centro Naturista Luciano de Trujillo, 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9976
García, A., Montero, P. Estrategias de marketing experiencial en la gestión de ventas del Centro Naturista Luciano de Trujillo, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9976
@misc{renati/378872,
title = "Estrategias de marketing experiencial en la gestión de ventas del Centro Naturista Luciano de Trujillo, 2022",
author = "Montero Arbulú, Piero Alonso",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The recent Covid-19 pandemic forced companies to implement marketing strategies to guarantee their continuity in the market, due to the drop in income that seriously affected the sales management of SMEs. The main purpose investigated was to determine the influence of experiential marketing strategies in the sales management of the Luciano Naturist Center of Trujillo, 2022. The type of applied research and the design of experimental research of pre-experimental degree were developed, with a sample of 120 clients of the Luciano Naturist Center, through the survey technique applied through the instrument: the questionnaire; validated through expert judgment, and whose reliability obtained the Cronbach coefficient of 0.856. Data analysis and processing was performed with descriptive statistics and inferential statistics, developed by MS Excel and SPSS v.25 programs. The general result, through the Wilcoxon test, showed a significance level of 0.000, determining the rejection of the null hypothesis and the acceptance of the alternative hypothesis, the same one that established the conclusion of the present investigation: the application of marketing strategies experience significantly influenced the sales management of the Luciano de Trujillo Naturist Center, 2022.
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