Bibliographic citations
Loayza, T., (2023). Estudio de prefactibilidad para determinar la rentabilidad de una empresa productora de snacks de verduras en la ciudad de Trujillo [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10224
Loayza, T., Estudio de prefactibilidad para determinar la rentabilidad de una empresa productora de snacks de verduras en la ciudad de Trujillo [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10224
@misc{renati/378018,
title = "Estudio de prefactibilidad para determinar la rentabilidad de una empresa productora de snacks de verduras en la ciudad de Trujillo",
author = "Loayza Avellaneda, Tamara Rubí",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The purpose of this thesis is to develop an economic technical study that allows evaluating the profitability of a company that produces vegetable snacks in the city of Trujillo. Its explanation will be given through theoretical bases, the design of this research being non-experimental. The study begins with the problematic reality, which describes the changes in consumer behavior towards a healthy life, the current market situation in the field of natural snacks and the absence of vegetables in snacks. To determine the demand, a focus group was carried out on the qualitative method and surveys to quantify the preferences and tastes of the clients, in the technical study the ranking of factors was used to determine the best location, for the distribution the spl method and to find the capacity and size of the plant was used the demand obtained in the market study. The economic study determined the profitability of the project which indicates that it is viable with a NPV and IRR of the project which resulted in 75.65% and 107.25% and the investment method which corresponds to 30% in equity, the remaining debt capital.
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