Bibliographic citations
Horna, E., Loyola, R. (2022). Estrategias de Marketing Mix para mejorar las ventas de la empresa de transportes ITTSA Trujillo 2019 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8906
Horna, E., Loyola, R. Estrategias de Marketing Mix para mejorar las ventas de la empresa de transportes ITTSA Trujillo 2019 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/8906
@misc{renati/377995,
title = "Estrategias de Marketing Mix para mejorar las ventas de la empresa de transportes ITTSA Trujillo 2019",
author = "Loyola López, Ricardo Ernesto",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The present research work was developed with the purpose of analyzing the marketing mix strategies offered by the ITTSA Trujillo transport company and its direct relationship with the improvement of sales in the district of Trujillo. A descriptive level field investigation was carried out with two variables, as well as the following methods: analytical, deductive, inductive and statistical method. In addition, the data collection was done through the quantitative technique of the survey, which was done to the company's clients, each item with response alternatives in relation to the variables of marketing mix strategy and improvement of sales. . The results were presented in statistical tables with absolute and percentage numbers, which provided different conclusions to the present study. It was concluded that there is a correlation between the marketing mix strategies and the sales of the transport company ITTSA Trujillo 2019 at a significance level of 0.05; the level reached in the product factor registers a medium level, in the price factor a high level, and in the factor square a medium high level, however, the promotion factor registers a low level. The ITTSA company bases its marketing mix strategy on a product-price approach as fundamental pillars of its service.
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