Bibliographic citations
Clendenes, M., Guarnizo, J. (2017). Factores que influyen en la compra de marcas blancas por los clientes del supermercado Plaza Vea del Real Plaza en la ciudad de Trujillo año 2015 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3466
Clendenes, M., Guarnizo, J. Factores que influyen en la compra de marcas blancas por los clientes del supermercado Plaza Vea del Real Plaza en la ciudad de Trujillo año 2015 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3466
@misc{renati/377395,
title = "Factores que influyen en la compra de marcas blancas por los clientes del supermercado Plaza Vea del Real Plaza en la ciudad de Trujillo año 2015",
author = "Guarnizo Chalco, Jesus Emilio Adrián",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The purpose of the present investigation was to determine the factors that influence the purchase of white brands by the customers of Supermarket Plaza Vea - Real Plaza Trujillo. We worked with a descriptive design of a box. The instrument used to measure the factors was the questionnaire. We worked with all the population of customers of Supermarket Plaza Vea Real Plaza Trujillo, numbering 8000 people, the general formula was applied to determine the sample that resulted from 367 people. The results show that the most influential factor in the decision to purchase white marks from Plaza Vea is the price since 53.40% of the clients surveyed responded that it has a lot and a lot influence, the second factor is the quality with a 34.06 % And the third factor is the durability with a 32.43%. The category of groceries is the most consumed by customers of Plaza Vea with a 33.51% preference, followed by the hygiene category with 22.07%. The most remembered brand of Plaza Vea is the brand Bells (groceries) with 50.68%. Likewise, 43.05% of the customers buy once a month white brands in Plaza Vea. The consumer profile of white brands in the supermarket Plaza Veja, are people of both sexes, mostly single people ranging in age from 18 to 40 years and their monthly income does not exceed 2000 soles with a degree of technical and university education.
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