Bibliographic citations
Linares, J., Morillo, G. (2017). Nivel de notoriedad de marca y manejo de las estrategias de comunicación de marketing de la marca “Centro Médico Galeno Medical“ de la ciudad de Chao, año 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3491
Linares, J., Morillo, G. Nivel de notoriedad de marca y manejo de las estrategias de comunicación de marketing de la marca “Centro Médico Galeno Medical“ de la ciudad de Chao, año 2017 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3491
@misc{renati/377183,
title = "Nivel de notoriedad de marca y manejo de las estrategias de comunicación de marketing de la marca “Centro Médico Galeno Medical“ de la ciudad de Chao, año 2017",
author = "Morillo Chamorro, Giuliana Lizbeth",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The purpose of the present investigation was to evaluate brand awareness and management of marketing communications strategies of the Galeno Medical medical center brand in the city of Chao, in 2017. To that end, the type of descriptive cutting research transversal in a single group. Twenty questions were asked to evaluate the brand awareness of the mentioned medical center, in the development were used as techniques of data collection: observation, interview and survey. One of the results obtained was that the health center has a satisfactory level with respect to the notoriety of its brand. It was also observed in the results that marketing strategies are being used positively. As a result of the work the following was concluded: the management of marketing communications strategies if they are working satisfactorily on the brand awareness of Galeno Medical medical center, in addition to being a brand valued by the population of Chao.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.