Bibliographic citations
Chavarry, M., Cueva, J. (2017). Aplicación de la estrategia de desarrollo del producto para mejorar el posicionamiento del Restaurante Mamma Piza en el distrito de Víctor Larco 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3463
Chavarry, M., Cueva, J. Aplicación de la estrategia de desarrollo del producto para mejorar el posicionamiento del Restaurante Mamma Piza en el distrito de Víctor Larco 2017 [Tesis]. PE: Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3463
@misc{renati/377172,
title = "Aplicación de la estrategia de desarrollo del producto para mejorar el posicionamiento del Restaurante Mamma Piza en el distrito de Víctor Larco 2017",
author = "Cueva Veneros, Jhon Mario",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The purpose of this research is to design and apply the product development strategy that will help improve the positioning of the Mamma Pizza restaurant. We worked with a design of quasi-experimental type; for which the instruments used to measure the variables were: the positioning, for which a test was used towards the external public - the consumers, then to apply the variable strategy of product development, a product development plan was made . A representative sample was considered to the usual customers that attend the restaurant Mamma Pizza conformed by a total of 382 people of the population of Trujillo. The results of the present investigation have allowed to demonstrate that the product development strategies do improve the positioning and sales of the restaurant company Mamma Pizza considering its application in a short and medium term within the market of the city of Trujillo. Likewise, the conclusion reached was that the application of the product development strategy and positioning are closely related; therefore, the strategy used directly influences the positioning of the restaurant Mamma Pizza, Trujillo.
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