Bibliographic citations
Quiroz, D., Yarleque, J. (2017). Aplicación web móvil con geolocalización para mejorar la experiencia de compra del consumidor de Trujillo en la búsqueda de promociones en supermercados en el año 2016 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/3405
Quiroz, D., Yarleque, J. Aplicación web móvil con geolocalización para mejorar la experiencia de compra del consumidor de Trujillo en la búsqueda de promociones en supermercados en el año 2016 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/3405
@misc{renati/376642,
title = "Aplicación web móvil con geolocalización para mejorar la experiencia de compra del consumidor de Trujillo en la búsqueda de promociones en supermercados en el año 2016",
author = "Yarleque Flores, Jannette del Carmen",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
We live in a world of mobile devices and software development for these platforms and the consolidated trend globally. (Vanini, 2015). When talking about applications, we talk about innovation, in Latin America most users have a ""smartphone"". One of the items most interested in mobile applications is retail, as shown (Dennis Carranza, 2015) in the portal of the newspaper Gestión. It is clear that mobile marketing actions must evolve, which is why one of the most important trends that are included in various applications in Geolocation. (Castelli, 2017). The search for offers has become an everyday thing for many people or families around the world, while businesses are looking for ways to promote their products, offering promotions, which at the end of the day as much as the customer as what people look for your products are bought all the time (Grows Business, 2016). When you are looking to buy a product, the interested party is embarking on a search in which you want to get the best quality with the most convenient prices; but if you do not find the product of your liking, abandon the search, because the process to obtain the product becomes tedious; as shown (Condor Jiménez, 2014) in the portal of the newspaper Gestión. Unify all products or promotions found in supermarkets to achieve the best, is a very comprehensive manual work. Process Automation (RPA) manages to automate a manual process quickly and does not require technical knowledge of the underlying system, information that was once unattainable or expensive to integrate now is easy to consumable. (Karamouzis, s.f.). Based on the mentioned and researched, we decided to provide an improvement in this sector, raising the following problem: How to improve the consumer buying experience of Trujillo in the search for promotions using information technologies? Proposes as a research hypothesis that the use of a mobile web application using geolocation will improve the consumer buying experience of Trujillo in the search for promotions in supermarkets in 2016. It has taken into account the general objective of developing a mobile web application With geolocation to improve the experience of buying the consumer of Trujillo in the search of promotions in the supermarkets; Defining five specific objectives, namely: to carry out a
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