Bibliographic citations
Llican, C., Armas, E. (2016). Perfil de la consumidora trujillana que demanda productos mediante el comercio electrónico en el distrito de Trujillo en el año 2015 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1959
Llican, C., Armas, E. Perfil de la consumidora trujillana que demanda productos mediante el comercio electrónico en el distrito de Trujillo en el año 2015 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/1959
@misc{renati/375878,
title = "Perfil de la consumidora trujillana que demanda productos mediante el comercio electrónico en el distrito de Trujillo en el año 2015",
author = "Armas Vela, Elizabeth Mariela",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
Trujillo has a market that is experiencing amazing growth in e-commerce ranking third, after Arequipa and Cusco. Noting this reality and being the female audience who perform 60% of online shopping, it was formulated the research question: What profile shows female consumers that buy products through e-commerce in the city of Trujillo in 2015?, for which the hypothesis was: The female consumers from Trujillo that buy products through e-commerce has a profile that look for a good relationship between quality and price, good brands and discounts; in addition to convenience and speed. For the development of this research it was used the design of contrasting simple descriptive. The target population was formed by women between 18 and 39 years old, of which it was taken a sample of 196, who were divided into three age groups, and was applied the non-probability convenience sampling. The techniques and instruments that allowed collecting data for the study were the Survey - Questionnaire. The final conclusion that was obtained by analysis of the data found it is that the female consumer from Trujillo has a profile mostly single, who like technology and make purchases online, as this provides convenience, speed, time savings and a good price, without losing the quality, so we conclude that the profile is ““Puma““, as rated by Libero (2012).
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