Bibliographic citations
Bobadilla, V., Sandoval, S. (2016). La responsabilidad social y su influencia en la imagen institucional de la Empresa de Transporte Rodrigo Carranza S.A.C. Trujillo 2014 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1950
Bobadilla, V., Sandoval, S. La responsabilidad social y su influencia en la imagen institucional de la Empresa de Transporte Rodrigo Carranza S.A.C. Trujillo 2014 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/1950
@misc{renati/375872,
title = "La responsabilidad social y su influencia en la imagen institucional de la Empresa de Transporte Rodrigo Carranza S.A.C. Trujillo 2014",
author = "Sandoval Vasquez, Sheyla Elizabeth",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
This research was conducted to determine the influence of social responsibility in the corporate image of the carrier Rodrigo Carranza S.A.C. in the city of Trujillo. The problem was formulated for research: How social responsibility influences on the corporate image of the company Transportes Rodrigo Carranza S.A.C. Trujillo 2014? And he had hypothesised: h0 La social responsibility positively influences the corporate image that makes the carrier Rodrigo Carranza S.A.C. Trujillo H1 2014 Social responsibility negative impact on the corporate image that makes the carrier Rodrigo Carranza S.A.C. Trujillo 2014. We worked with a sample of 185 customers and employees of the transport company Rodrigo Carranza. The research design used was descriptive correlational. As for the techniques and tools of data collection it was done using a survey and interview these instruments were validated by expert judgment and its purpose was to collect, measure and analyze information on social responsibility and corporate image of the company. The results found were analyzed through distribution tables dimensional and two dimensional frequencies; to determine the influence of social responsibility in the corporate image of the company, the nonparametric test of independent judgment Chi -square was used, considering a significance level of 0.05. It was concluded that social responsibility and corporate image at its discretion customer was obtained, there is a regular level between the two with a total of 28 customers, and with a hypothesis testing with a value of P = 0.020 and a value of chi 2,087 square thus giving social responsibility if it influences the institutional image. And workers there is a regular level between the two with a total of 55 workers, and a hypothesis testing with a value of P = 0.045 and a value of chi square 5,442 giving social responsibility if it influences the institutional image.
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