Bibliographic citations
Esparza, L., (2016). Estrategias de marketing para desarrollar nuevos mercados de la Universidad Señor de Sipán [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/2371
Esparza, L., Estrategias de marketing para desarrollar nuevos mercados de la Universidad Señor de Sipán [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/2371
@mastersthesis{renati/375622,
title = "Estrategias de marketing para desarrollar nuevos mercados de la Universidad Señor de Sipán",
author = "Esparza Castillo, Lezzy Minerva",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
The university sector lambayecano nowadays has become very competitive due to the presence of a great offer of universities; it is there where it takes root in the importance of identifying the commercial strategies that allow the stability and growth adapted to the demand and his needs. It is for it, that this investigation had as aim determine the strategies of marketing adapted to develop new markets of the Universidad Señor de Sipán, developing a descriptive investigation of type, which design is of an alone cabin and taking the strategy of marketing as a variable of study. For it was necessary to know this new segment, to know which are his needs and interests; likewise, to know that strengths and weaknesses it has the university opposite to the market and based on it proposed the communication message and the concept of campaign that the university must direct. With the investigation one concludes the offer of value to using is: to happen of being a university that it teaches to a university that promotes the change, of receptive students to have to students protagonists; using the insight: “universidad del emprendimiento social”; and with it to enter to a new segment.
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