Bibliographic citations
Rodriguez, F., (2014). Estrategias de crecimiento intensivo para mejorar el nivel de posicionamiento y ventas de la empresa hotel “San Camilo” de Trujillo [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/715
Rodriguez, F., Estrategias de crecimiento intensivo para mejorar el nivel de posicionamiento y ventas de la empresa hotel “San Camilo” de Trujillo [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2014. https://hdl.handle.net/20.500.12759/715
@misc{renati/375492,
title = "Estrategias de crecimiento intensivo para mejorar el nivel de posicionamiento y ventas de la empresa hotel “San Camilo” de Trujillo",
author = "Rodriguez Alcantara, Fernando Jason",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2014"
}
The development of this work, whose main purpose is to develop a proposal for intensive growth strategies aimed at improving the level of positioning and sales HOTEL SAN CAMILO Company, under which the province of Trujillo, a considerable number of such organizations, which have not been taken into account such strategies; that the author is of significant importance. They have participated in this research as probability sampling used 432 clients, which we applied to the survey, establishment owners who are applied the interview, the design of contrasting used is one box with Pre and Post test (simulated) and descriptive statistics for data analysis. The results of this investigation have demonstrated that intensive growth strategy (market penetration and product development) improves positioning and sales company HOTEL SAN CAMILO considering its application in a short and medium term within the market town Trujillo
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