Bibliographic citations
Abanto, D., Urquiaga, C. (2016). Diseño de una nueva línea de bisutería de la marca coqueta y su influencia en la decisión de compra en el mercado femenino de la ciudad de Trujillo [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1382
Abanto, D., Urquiaga, C. Diseño de una nueva línea de bisutería de la marca coqueta y su influencia en la decisión de compra en el mercado femenino de la ciudad de Trujillo [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/1382
@misc{renati/375449,
title = "Diseño de una nueva línea de bisutería de la marca coqueta y su influencia en la decisión de compra en el mercado femenino de la ciudad de Trujillo",
author = "Urquiaga Paredes, Claudia Anais",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
This work was carried out with the purpose to carry out a market study to determine the influence of the new designs in the acceptance and decision to purchase a new line of jewelery brand " Coquette " in the market town of Trujillo It was considered as a sample of 96 women of AB socio-economic status of the city of Trujillo , the survey for which purpose was used as a technique for data collection questionnaire the same as was applied to the sample , the design of research used was developed is descriptive transversal The research results have shown that the new designs have a positive influence on the acceptance and decision to purchase new jewelery line marked " Coquette " whose potential customers are women between 19 and 30 years , with incomes between 1200 per month to more aware of fashion and who like to look good both on special occasions like the day and others considered relevant to the design of products to fashion , price and brand offerings
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