Bibliographic citations
Sánchez, O., (2014). Modelo de inteligencia de negocio para la toma de decisiones en la Empresa San Roque S.A. [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/794
Sánchez, O., Modelo de inteligencia de negocio para la toma de decisiones en la Empresa San Roque S.A. [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2014. https://hdl.handle.net/20.500.12759/794
@mastersthesis{renati/375385,
title = "Modelo de inteligencia de negocio para la toma de decisiones en la Empresa San Roque S.A.",
author = "Sánchez Guevara, Omar Antonio",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2014"
}
The traders of traditional sweets grow in the Peruvian market, this requires these companies to become more competitive and they make decisions which present risks, so to minimize the risk is essential quantity and quality of information we have available such is the case of the San Roque S.A. company where the information available to generate and analyze the proposals of possible sales promotion is insufficient, creating more time in the process of decision making and producing few promotions launched annually, so it is important to know how to improve making decisions in the area of sales of the company. In this sense, the present work shows a proposed model of Business Intelligence to ensure an improvement in the process and enabling key business transform into action information translated into tangible benefits that provide them with a competitive edge to decision makers. To achieve this we identified and compared the most relevant characteristics of the main methodologies for developing intelligence models both traditional business and the current trend of BI called Big Data, then a Model of Business Intelligence that has the following proposed phases: planning, business model, analysis, design, construction and implementation. For deployment model Pentaho BI EE platform version 4.8 and Big Data components used: Hadoop and Hive. Thus the model was implemented Business Intelligence in the area of company sales San Roque SA Model attributes were then evaluated through expert opinion and then classify , yielding a final score of 273.66 to 497.01 for unfavorable and favorable attributes, which represents a significant improvement in most phases of the proposed model. Data obtained through the implementation of the model, which improvements are demonstrated in the indicators defined for evaluation, the results make significantly relevant were analyzed, the application of the Model Business Intelligence proposal in the area of company sales San Roque S.A.
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