Bibliographic citations
Flores, B., Landazuri, J. (2022). Marketing en Instagram y su relación con el posicionamiento de la Asociación de Mujeres Moviendo el Perú Warmi Kallpa del distrito de Víctor Larco, Trujillo 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8696
Flores, B., Landazuri, J. Marketing en Instagram y su relación con el posicionamiento de la Asociación de Mujeres Moviendo el Perú Warmi Kallpa del distrito de Víctor Larco, Trujillo 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/8696
@misc{renati/373660,
title = "Marketing en Instagram y su relación con el posicionamiento de la Asociación de Mujeres Moviendo el Perú Warmi Kallpa del distrito de Víctor Larco, Trujillo 2021",
author = "Landazuri Chávez, Jessica Maribel",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The general objective of this research was to determine the relationship between marketing on Instagram and the positioning of the Asociación de Mujeres Moviendo el Perú Warmi Kallpa of the district of Víctor Larco, Trujillo 2021. It was a descriptive and correlational research, the sample of The study was determined with convenience sampling, taking as a reference the clients of the Women Moviendo el Perú Warmi Kallpa association in the last month (299). For the compilation of the information, the techniques and instrument of survey and questionnaire were used. The validity of the instruments used in the present investigation was verified through Cronbach's alpha for both questionnaires, where an index of 0.9990 and 0.9967 was obtained. The study hypothesis was tested with Pearson's chi square, where the level of significance p = (0.000 <0.05), so it was concluded that H1 (alternative hypothesis) was accepted and H0 (null hypothesis) was rejected. Finally, after the information processing position, the relationship between Instagram marketing and the Association was determined, which reached a Pearson correlation of 0.9522 points, cataloged as a very strong positive correlation, that is, the association uses Instagram Marketing correctly, which has favored its positioning in the minds of its customers
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