Bibliographic citations
Ramirez, K., Gamarra, J. (2023). Características del Branded Content en la serie web “5to. Piso“ del Banco de Crédito del perú, Abril 2021 - Agosto 2022 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10093
Ramirez, K., Gamarra, J. Características del Branded Content en la serie web “5to. Piso“ del Banco de Crédito del perú, Abril 2021 - Agosto 2022 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10093
@misc{renati/373459,
title = "Características del Branded Content en la serie web “5to. Piso“ del Banco de Crédito del perú, Abril 2021 - Agosto 2022",
author = "Gamarra Luján, Joao Franco",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The objective of this research was to characterize the branded content of ““5to piso““ web series from Banco de Crédito del Perú during April 2021-August 2022. It was decided to establish the following specific objectives in order to achieve the general: identify the brand story, analyze the storytelling and determine the experience. The research is descriptive and qualitative, the observation guide was used for data collection and matrices for its systematization. The findings allowed us to conclude that the branded content of ““5to piso““ web series is complete, since it has a strategic base of brand identity through the brand story, produces stories of interest through storytelling and generates positive experiences in those who consume it; fulfilling the purpose of brand.
This item is licensed under a Creative Commons License