Citas bibligráficas
Lopez, A., Espinoza, E. (2023). Estrategias de comunicación en Linkedin de las organizaciones exitosas del Perú para atraer y retener talento humano, 2022 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10015
Lopez, A., Espinoza, E. Estrategias de comunicación en Linkedin de las organizaciones exitosas del Perú para atraer y retener talento humano, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10015
@misc{renati/372171,
title = "Estrategias de comunicación en Linkedin de las organizaciones exitosas del Perú para atraer y retener talento humano, 2022",
author = "Espinoza Zagaceta, Esteysi Misshel",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The present investigation was carried out with the objective of determining the communication strategies that successful organizations in Peru have used in the LinkedIn social network in order to attract and retain human talent in 2022. To fulfill this purpose, content analysis techniques and surveys were used, with their respective instruments: Checklists and question guides. The sample population consisted of five Peruvian companies and three experts in the area of Communication and/or Human Resources. The selection criteria for the first instrument were based on companies that have been awarded by “Great Place to Work Peru 2022”; and at the same made use of the social network LinkedIn making continuous content. When evaluating the content, in the data collection was selected: own content published by the same organization (no reposting content) during the period of the first semester 2022. For the application of the second instrument: interview guide, the criteria were: experience labor in the area of Communication or Human Resources; experts who make use of the LinkedIn social network in a personal or professional way. Finally, it was concluded that communication strategies such as the use of PDF carousel formats and participation of leaders in the publications on the LinkedIn social network of the successful organizations of Peru 2022 are those that caused the greatest interaction on the part of the users for a greater attraction and retention of human talent since they generated trust, credibility and humanity to organizations.
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